How The

Model Works

We provide value when you need it, from a proven team more experienced than you’d be able to simply recruit, for a budget-conscious approach to helping bring companies into their next phase.

We help develop validated go-to-market plans over 90 days and then pick select partners for longer term engagements where we’re incentivized to win together.

This value can be driven through market evaluation engagements, an agency services model for content or software development, outsourced revenue strategy and execution, or through our comprehensive information portal products, bringing the tools to succeed in key technology markets to your team on-demand.

The Expertise to Enable Success

Lots of companies have great ideas but few see them all the way through to a successful product in a competitive marketplace.

A New Model

For Go-To-Market

We saw an opportunity to apply what we know about applied technology products, especially drones and sensors, and help clients take their ideas to market in the optimal way for them; leveraging our expertise, experience and execution assistance.

This approach ultimately saves our clients money, reduces the stress and uncertainty associated with building a team for launch and learning market nuances the hard way, and allows us to share in the upside that a successful product launch represents for all involved.

Our Process

Our process to help clients take products to market is to understand the brand story, understand the product, understand the market, understand the differentiators, and then create customer stories of problems the product solves by actually talking to the customers themselves whether they be consumers, commercial entities, government agencies, or all three.

This forms the foundation for effective messaging  — stories are the proven way to market and sell products because people can relate to stories better than specifications. It also helps automate the channel outreach to generate realistic sales and manufacturing forecasts based on customer and channel feedback in response to the stories about the product and the brand.

We have collectively taken over 50 products to market in a wide variety of verticals and have seen best practices you can use to optimize your launch or channel strategy and worst practices that we help companies avoid. While we specialize in helping companies bring a product to market initially, we also differ from other traditional agencies in that we are there for you for as long as you need us afterwards to complement your internal sales, marketing, and product teams until you reach a steady state where you are ready to take the reins yourself.

50
Products

Brought To Market

Our combined team experience includes multiple projects in consumer electronics, robotics, software and the outdoors market segments.

Markets
  • Outdoors
  • Drones
  • Consumer Electronics
  • Robotics
  • B2B Software
  • Construction & Infrastructure
Key Segments
  • Market Research
  • Customer Interviews
  • Marketing Plans
  • Sales Networks
  • Sales Forecasting
  • Content Creation
  • Social Media Management
  • User Testing
  • Market Validation
Logistics
  • CRM
  • ERP
  • Outbound Sales
  • Marketing Automation
  • Supply Chain
  • Brand

How It Works

Research Stage – Our team works with you to conduct discovery, speaks to subject matter experts in the field, and crafts a formal set of recommendations and engagement plan.

Engagement Stage – We execute marketing, strategy, content, product development and sales for you as needed throughout a set engagement period.

At the end of our initial engagement we can either:
1 – Continue working together, with options to expand with our team as a fully outsourced revenue arm of the business

2- Complete turnover of all work and processes to your internal team with documentation and a formal transition process. For rapidly expanding business this can also include helping crafting job descriptions and vetting applicants.

Ready to make a move?

Schedule a briefing session with our team.

Contact Us