Surfacing the brands to know
Modern wellness businesses present an array of potential benefit to a new class of consumer that spans multiple generations—those who consume to help them feel better every day, rather than consume to help them forget about feeling badly, those who review the ingredients and values of the companies they support, versus just choosing what they’re advertised.
We are excited to showcase brands and products to the rapidly growing global population integrating this positive mindset into their lives.
Providing valuable business strategy and go-to-market insight
With this new consumer class and modern wellness category comes a brand new set of business challenges. High competition, direct to consumer sales technology, changing distribution models, access to unprecedented data, new independent retail channels, fluctuating marketing methods and shifting consumer behaviors— all of this means that modern wellness business needs new tactics and strategies created just for this unique market and time.
We work hard to follow and analyze these trends, identifying business practices we feel will help this new generation of mission and vision driven entrepreneurs.