How-to videos aren’t just a great tool for helping enable customers, they’re a fantastic sales asset for new technology. Showing the ease of use of the product, and taking the time to demonstrate to potential customers that your brand has thought through, documented, and cares enough about user experience makes a big difference in the sales process. On this project, the Guinn Partners team headed to Puerto Rico to execute a multiple video How-To series for Lift Foils.
We also took the time to optimize distribution, including email outreach, social placement, Youtube optimization and PR outreach. The Safety video alone has garnered hundreds of thousands of views from optimization, with the “How-to Foil” video breaking six figures.