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There’s one constant we always recommend when talking to product companies, service providers, and entrepreneurs—use Net Promoter Score to validate product-market fit.

In the video below, we break down the importance of tracking NPS, and how to measure and aggregate the data.

Watch here.

We hope you enjoy the video! We truly believe in this concept, and encourage all companies to actively measure their customer’s NPS, and use it to inform the decisions throughout the executive, product, and marketing teams.